You might remember that around this time last year every beauty blogger and youtuber was raving about the Rimmel Apocalips glosses/lip lacquers. And when was the last time you recently saw someone use them/talk about them? This just shows again that the beauty world is filled with sponsored content and makes you wonder about the legitimacy of their claims and *must have* lists.
I usually try to avoid getting sucked into the hype surrounding some products and actually wait after the initial release to see how the products really gets accepted. I mean if you're sent something by a brand and only use it to swatch and maybe apply it once or twice before writing or filming a review I don't think your opinion can actually contain a valid point besides *I love it!* or *I hate it!*. But let's get over this Saturday rant and actually tell you something about the product itself.
Rimmel Apocalips is a lip product that is somewhere between a lipstick and a gloss. They are very pigmented and have a solid staying on power, without the need to re-apply (around 3,5 - 4 hours for me). These have a lasting color and pigmentation you would get when using a lipstick and a glossy finish we're used to from a gloss.
I picked up the shades Luna, Big Bang and Celestial.
They don't cling and emphasize dry lips and feel very comfortable once on the lips. Because they are so pigmented you should apply them with a mirror, but the application itself is very simple. I especially love the applicator which has a small hole in the back where a sufficient amount of product for application gets stored. Their texture is lovely, smooth and not at all sticky. The only downside in my opinion is the fake watermelon(?) scent that will surely be off-putting to some.
Swatches: Luna (soft orange-coral) - Celestial (wearable everyday pink) - Big Bang (red).
My favourite shade is Big Bang which is a perfect red with a blue undertone that will work great later this year for the holiday season.
The color selection is pretty big and I'm thinking of adding a couple more. Do you have any recommendations?